Ten social media mistakes to avoid
As with any business activity, the use of social media needs to be carefully planned. A social-media marketing campaign requires...
Here's a maxim for good customer service
I’ve always tried, and maybe not always successfully, to use “Promise long, deliver short” as my core customer service philosophy. The...
How to change a website without tears - do as I say, not as I do!
A couple of years ago, I wrote a series of guides for a site aimed at small businesses, all about website and email management. One of...